Foodvisor – Truly a Personalized Onboarding? There’s Definitely Something to Learn

In short

Largely, yes. Foodvisor explains past diet failures, asks for the user’s name and goal, branches the flow on that goal, reuses answers in its copy and confirms that each input shapes the plan. It also uses 6 of 7 social proof types, a sectioned progress bar and a money-back paywall, though the paywall could be more personal.

Leo · CEO, Segmently Smart Flow

Published · 3 min read

№150 in Health and Fitness, 70+ onboarding screens

👤 200K, 💰 500K - the past month's info

What can we learn from them

  • 1. They sell personalization while also explaining the reason for past failures:

"When it comes to nutrition, finding what works for you makes all the difference."

1.1 Address the fear – what if it doesn't work again?

1.2 Explain what sets them apart from competitors.

Foodvisor intro screens: “Congrats on taking the first step”, “finding what works for you makes all the difference”, “You are unique”
  • 2. Reinforce this point with truly personalized onboarding:
Foodvisor asks “What is your name?”, then greets the user by name and asks what brings them here, with four goal options

2.1 They ask for the user's name and address them personally.

Flow diagram of Foodvisor’s branching: each of four goals leads to its own reasons question, then a personalized “right place” screen

2.2 Right after greeting, they ask for the user's goal and branch the onboarding flow accordingly. The onboarding scenario is interactive and depends on the user's choices.

2.3 They tailor the onboarding goals (other user choices in texts) – minimal generic phrases, everything is based on your choices.

"So you are here to {goal}" = "So you are here to lose weight!"

Foodvisor environment questions about free time and daily activity, then a sheet confirming the nutritional goal was updated

2.4 After receiving new information, they clearly state that it has been incorporated into your plan.

💡 This approach creates the impression of consulting with a qualified specialist who asks you RELEVANT (to the task, context, expectations, and previous experience) questions.

Foodvisor social proof: a testimonial, a referral stat, behavioral studies, 73% visible results in 14 days, cognitive science, no yo-yo diets
  • 4. An interesting progress indicator, divided into blocks with titles for each one. The color of the indicator changes for each block, and the current block expands its length to be noticeable as you progress through each page. 💡 When you have many screens, progressing to the next screen on a linear progress indicator is barely noticeable – this can demotivate users.
Foodvisor progress indicator split into titled blocks, Goal & profile, Your environment, Your habits & behaviour, each in its own color
  • 5. They make it so the user feels it's BENEFICIAL for them to invite friends and family, reinforced with a well-chosen image – bravo!
Foodvisor referral screens: “better together” with a 32% faster claim, an offer to gift two free weeks, and a gift card email form
  • 6. An interesting paywall block:
Foodvisor paywall block: 30-day money-back guarantee, the main paywall, a congratulation screen and a discounted special offer with a timer
  • 6.1 Program summary block
  • 6.2 Money-back guarantee if not satisfied
  • 6.3 Paywall
  • 6.4 Paywall with a discount for those who initially refused

Possible areas for improvement

  • 1. The progress indicator is visually heavy on the screen (it’s cool, but do we need to know which block it belongs to on every screen?) 💡 An alternative is to show progress before each block with a list of blocks.
  • 2. The back buttons in the footer attract a lot of attention (maybe they did this because they didn't want to use space in the header due to the heavy progress indicator).
Foodvisor footer with a large round back button beside Next, drawing attention away from the main action
  • 3. Could there be more personalization on the paywall?
  • 3.1 On the plan screen, the target weight numbers are hardly noticeable (the main goal?).
  • 3.2 On the paywall itself, sell the main goal or the user's expectations that you've already identified, rather than just "Begin your Foodvisor journey!"

You can find the full analysis here.

Key takeaways

  • Selling personalization works better when onboarding also addresses why past attempts failed and what sets the product apart.
  • Asking for the goal right after the greeting lets the flow branch, so later screens reuse the user’s own choices.
  • Confirming that each new answer was added to the plan feels like consulting a specialist who asks relevant questions.
  • A progress indicator split into titled blocks keeps progress visible in a long flow, but it can become visually heavy.
  • The paywall should sell the user’s main goal and expectations, not a generic line like “Begin your Foodvisor journey!”