Push Notification Request: Don’t Ask for a Favor, Sell What the User Needs
In short
Frame the push notification request as help the user needs, not as a favor to you. Clarify the user’s goal, choose a context that can interfere with it, such as a busy work schedule, highlight the value with social proof or a key fact, then link the goal to the context and offer to help.
Push notifications can significantly boost user activation, retention, and engagement.
🤩 When done right, they can also positively impact trial conversions during onboarding:
✅ 1. Clarify the user's goal (e.g., losing weight).
✅ 2. Choose a context relevant to communication with your product (like being busy at work or household chores that may interfere).
✅ 3. Highlight the value (social proof, an important fact, etc.).
✅ 4. Link the user's goal and context and offer to HELP.
🚀 These experiments are usually quite costly, but our service allows you to manage Push notifications and ATT requests through a web interface without an App Store release!
Key takeaways
- Push notifications can boost activation, retention and engagement, and a well-framed request can also lift trial conversions during onboarding.
- Start by clarifying the user’s goal, for example losing weight.
- Choose a context relevant to your product, like a busy job or household chores that may interfere with the goal.
- Highlight the value with social proof or an important fact before you ask.
- Link the user’s goal and context, and make the request an offer to help.