How to Request User Permission (ATT) and Increase Conversion
In short
Ask for App Tracking Transparency (ATT) permission as a small favor. Users who do something for you start to see you as one of their own, and people buy more readily from their own group. Pick the right moment, explain that you need to know how users found you to help others, and offer a channel list or automatic detection.
🥸 Neuro-marketers have noticed that if you ask someone for a small favor, they're more likely to agree to a bigger request later.
And here’s why:
💡 Belonging to a group is literally a human need—only those who interacted within a group survived.
At the same time, we are:
👹 The most aggressive species
😇 The most empathetic—but only towards OUR OWN (pack, group).
If we do something for someone, they become a little bit of OUR OWN, and we are more likely to buy from those who belong to our group 🤓.
So, when you make a request for ATT:
- 1. Pick the right moment/context
- 2. Explain that it's important for you to help others, and to do that, you need to know how to reach them.
- 3. Ask for a "favor" to share information about where the user came from:
3.1. Offer them a choice of channels from a list.
3.2. Suggest determining it automatically.
3.3. Combine both options.
🤓 You can make the "determine automatically" button easier to click
P.S. You won’t need to write tons of text in the system popup. Help users make the “right decision” 😇
Key takeaways
- People who agree to a small favor are more likely to agree to a bigger request later.
- Belonging to a group is a human need, and people are more likely to buy from those they see as their own.
- Pick the right moment for the ATT request and explain that you need to know how to reach people like the user.
- Ask where the user came from: offer a list of channels, automatic detection, or both.
- Make the “determine automatically” button easier to click; with a custom screen before it, the system popup needs no long text.