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We'll add IF to your plan!\"→..."},"appearance":{}}}},{"id":"b023-h3","order":280,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h3","textContent":{"titleRole":"h3","title":{"kind":"static","translations":{"en":"Be careful!"},"appearance":{}}}},{"id":"b024-p","order":290,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Ensure that priming doesn’t have an unplanned impact."},"appearance":{}}}},{"id":"b025-p","order":300,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"It can accidentally distort the meaning of unrelated statements."},"appearance":{}}}},{"id":"b026-fig","order":310,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"A question about changing your sex life followed directly by a question about fitness goals, an abrupt change of topic"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075517_tild6562-3935-4633-a239-373938633434-2023-02-13-200830/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075517_tild6562-3935-4633-a239-373938633434-2023-02-13-200830/small.webp"}},"appearance":{}}}}},{"id":"b027-p","order":320,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"For example, the abrupt shift from sex life to fitness goals may be confusing."},"appearance":{}}}},{"id":"b028-p","order":330,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"It can create the impression of an unexpected and sudden change of context (related to general meaning, visuals, etc.)"},"appearance":{}}}},{"id":"b029-fig","order":340,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Dogo onboarding: illustrated green screens interrupted by photo testimonial screens in a different visual style"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075518_tild3135-6436-4636-b765-666365613638-2023-02-13-192817/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075518_tild3135-6436-4636-b765-666365613638-2023-02-13-192817/small.webp"}},"appearance":{}}}}},{"id":"b030-p","order":350,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"For example, the Dogo app team “borrowed” an idea from competitors and forgot to adapt it to their visuals."},"appearance":{}}}},{"id":"b031-h2","order":360,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"3. Negative priming"},"appearance":{}}}},{"id":"b032-p","order":370,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Imagine a cleaner entering your hotel room and saying she won’t steal anything. What’s the first thought that comes to your mind? Most likely, you’ll start thinking that she is the greatest thief of all time!"},"appearance":{}}}},{"id":"b033-p","order":380,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"For example,"},"appearance":{}}}},{"id":"b034-ul","order":390,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"“We won’t spam” is often perceived as “We will definitely spam!”"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"“We won’t share your personal data” → “We will definitely share it!”"},"appearance":{}}}]}},{"id":"b035-fig","order":400,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"“When does your occasion start?” screen whose note “We don’t share personal data” is underlined in red as negative priming"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075519_tild3232-6566-4162-b236-393135313562-2023-02-13-193020/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075519_tild3232-6566-4162-b236-393135313562-2023-02-13-193020/small.webp"}},"appearance":{}}}}},{"id":"b036-h2","order":410,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"To avoid the reverse priming effect, pay particular attention to the first app screens"},"appearance":{}}}},{"id":"b037-p","order":420,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"The user has seen the advertising banner → has seen the App Store page → and expects to see the logical follow-up in the app itself."},"appearance":{}}}},{"id":"b038-fig","order":430,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Woofz App Store page with a yellow icon and bright screenshots next to the app’s first screen, a black dog on a beige background"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075520_tild3931-3931-4139-a265-636263363061-2023-02-13-193214/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075520_tild3931-3931-4139-a265-636263363061-2023-02-13-193214/small.webp"}},"appearance":{}}}}},{"id":"b039-p","order":440,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"If there is no logical and visual connection, the chances of a drop in user numbers are huge. That’s why #F1 (the 1st onboarding function — to confirm that the app content corresponds to the App Store description) is important. (The article about the functions of onboarding is <lnk>@l1</lnk>)"},"appearance":{},"templateParams":{"links":{"l1":"https://articles.segmently.ai/7-key-functions"},"linkOptions":{"l1":{"label":{"en":"here"}}}}}}},{"id":"b040-p","order":450,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"“The cherry on the cake” is to require access to sending push notifications on the very 1st screen, without explaining why the user needs it. Of course, the drop in user numbers is inevitable in this case!"},"appearance":{}}}},{"id":"b041-fig","order":460,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Tinkoff app asks for location, push notification and tracking permissions one after another on its first screens"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075521_tild6235-6666-4863-a564-646362336564-2023-02-13-193441/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075521_tild6235-6666-4863-a564-646362336564-2023-02-13-193441/small.webp"}},"appearance":{}}}}},{"id":"b042-p","order":470,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"What's better than one request for a push? Right! Three requests in a row!"},"appearance":{}}}},{"id":"b043-p","order":480,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Remember!"},"appearance":{}}}},{"id":"b044-p","order":490,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>We unconsciously transfer the context from the previous action. And even when we realize it, we can do nothing with it.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"takeaways","order":500,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"The first text users notice sets the context for the phrases that follow, and a well-chosen image makes even small text easier to read."},{"en":"An image that does not match the question, or a picture or extra text between the question and its answers, makes the screen harder to process."},{"en":"Data from one screen can continue on the next to reinforce the final impression, as the intermittent fasting example shows."},{"en":"Negative priming turns reassurances such as “We won’t spam” or “We won’t share your personal data” into the opposite message."},{"en":"The first screens must follow logically from the ad and the App Store page; asking for push access on the very first screen without explanation drives users away."}]}},{"id":"related","order":510,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":520,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":530,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933"},{"label":{"en":"Cookie Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933/cookie-policy"}]}}]}}}},"webViewDefaultBackgroundColor":"#F7F8FA","articleRuntime":{"siteOrigin":"https://articles.segmently.ai","byline":{"name":"Leo","jobTitle":"CEO","org":"Segmently Smart Flow","datePublished":"2026-09-28T08:02:52.434Z","dateModified":"2026-09-28T08:02:52.434Z","readingMinutes":4},"related":{"items":[{"alias":"isolation-effect","title":"Isolation Effect: How to Control Users’ Attention","url":"https://articles.segmently.ai/isolation-effect","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075708_isolation-effect-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075708_isolation-effect-cover/small.png","description":"We notice the odd item out first: how the isolation effect steers taps and attention in onboarding, with Intent, Headway, Blinkist and Fabulous.","topic":"Onboarding","dateModified":"2026-09-28T08:02:29.276Z"},{"alias":"labor-illusion","title":"Labor Illusion: How Not to Lose Product Value","url":"https://articles.segmently.ai/labor-illusion","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/labor-illusion/20260928075659_labor-illusion-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/labor-illusion/20260928075659_labor-illusion-cover/small.png","description":"People value what looks like effort, so show the work behind a personalized plan before the paywall, without long or unclear loading screens.","topic":"Onboarding","dateModified":"2026-09-28T08:02:35.100Z"},{"alias":"7-key-functions","title":"7 Key Functions of Effective Mobile App Onboarding","url":"https://articles.segmently.ai/7-key-functions","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075657_7-key-functions-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075657_7-key-functions-cover/small.png","description":"Onboarding is the sales assistant of an app: seven functions take a user from the App Store promise to a purchase decision, with app examples for each.","topic":"Onboarding","dateModified":"2026-09-28T08:01:50.278Z"}],"generatedAt":"2026-09-28T08:03:29.327Z"}},"projectAnalytics":{"integrations":[],"consentManagement":{"enabled":false,"bannerText":"We use cookies to improve your experience and analyze site usage.","privacyPolicyUrl":"","defaultConsent":"denied"}}}