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Show that the person is in the right place (they’ll get what was promised in ads and on the App Store page)."},"appearance":{}}}},{"id":"b009-p","order":130,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"2. Show what lies ahead (what steps the journey consists of and how the need will be met)."},"appearance":{}}}},{"id":"b010-p","order":140,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"3. Address fears, especially if the person has already tried to solve the problem and failed."},"appearance":{}}}},{"id":"b011-p","order":150,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"4. 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