{"schemaVersion":"2.0.0","defaultLanguage":"en","languages":["en"],"launchScreenId":"article_screen_lose_it_analysis","metadata":{"kind":"article","alias":"lose-it-analysis","articlePresentation":{"version":1,"profiles":{"standard":{"containerMaxWidth":1128,"contentInsets":{"top":0,"end":24,"bottom":0,"start":24},"sectionPaddingScale":1,"textScale":1},"laptop":{"containerMaxWidth":1128,"contentInsets":{"top":0,"end":24,"bottom":0,"start":24},"sectionPaddingScale":1,"textScale":1},"tablet":{"containerMaxWidth":"100%","contentInsets":{"top":0,"end":24,"bottom":0,"start":24},"sectionPaddingScale":1,"textScale":1},"phone":{"containerMaxWidth":"100%","contentInsets":{"top":0,"end":20,"bottom":0,"start":20},"sectionPaddingScale":1,"textScale":1}},"palette":{"light":{"page":"#ffffff","ink":"#242424","ink-strong":"#202020","muted":"#5f5f5f","faint":"#767676","rule":"#e6e6e6","frame":"#eeeeee","accent":"#6550b9","panel":"#f6f5fb","panel-2":"#ecebf3","toc":"transparent","figure-plate":"transparent","control":"#242424","control-ink":"#ffffff","cta-band":"#040128","cta-border":"#040128","cta-sub":"#c5b8ff","cta-button":"#6c56f0","cta-button-hover":"#5b45e0","white":"#ffffff"},"dark":{"page":"#0c0a24","ink":"#deddff","ink-strong":"#ffffff","muted":"#9b9bbd","faint":"#8a88ad","rule":"rgba(197,185,246,.2)","frame":"#f0eff7","accent":"#977dff","panel":"#151235","panel-2":"#1e1a48","toc":"#151235","figure-plate":"#f0eff7","control":"#242424","control-ink":"#ffffff","cta-band":"#11093f","cta-border":"rgba(197,185,246,.2)","cta-sub":"#c5b8ff","cta-button":"#6c56f0","cta-button-hover":"#5b45e0","white":"#ffffff"}},"roles":{"h1":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":42,"lineHeight":1.14,"weight":800,"letterSpacing":"-0.025em"},"phone":{"size":32,"lineHeight":1.19},"color":"ink-strong"},"h2":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":27,"lineHeight":1.3,"weight":700,"letterSpacing":"-0.025em"},"phone":{"size":24,"lineHeight":1.3},"color":"ink-strong"},"h3":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":22,"lineHeight":1.3,"weight":700,"letterSpacing":"-0.02em"},"phone":{"size":20,"lineHeight":1.3},"color":"ink-strong"},"body":{"family":"Georgia,Cambria,\"Times New Roman\",serif","desktop":{"size":20,"lineHeight":1.6,"weight":400,"letterSpacing":"normal"},"phone":{"size":18,"lineHeight":1.56},"color":"ink"},"list":{"family":"Georgia,Cambria,\"Times New Roman\",serif","desktop":{"size":20,"lineHeight":1.6,"weight":400,"letterSpacing":"normal"},"phone":{"size":18,"lineHeight":1.56},"color":"ink"},"answer":{"family":"Georgia,Cambria,\"Times New Roman\",serif","desktop":{"size":21,"lineHeight":1.5,"weight":400,"letterSpacing":"normal"},"phone":{"size":18,"lineHeight":1.5},"color":"ink"},"caption":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":15,"lineHeight":1.45,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.45},"color":"muted"},"byline-name":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":16,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":16,"lineHeight":1.4},"color":"ink"},"byline-meta":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":15,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.4},"color":"muted"},"label":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":13,"lineHeight":1.4,"weight":700,"letterSpacing":"0.08em","textTransform":"uppercase"},"phone":{"size":13,"lineHeight":1.4},"color":"muted"},"toc-item":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":16,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":16,"lineHeight":1.4},"color":"ink"},"toc-summary":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":16,"lineHeight":1.3,"weight":700,"letterSpacing":"normal"},"phone":{"size":16,"lineHeight":1.3},"color":"ink"},"toc-count":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":14,"lineHeight":1.3,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.3},"color":"muted"},"panel-title":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":24,"lineHeight":1.3,"weight":800,"letterSpacing":"-0.025em"},"phone":{"size":22,"lineHeight":1.3},"color":"ink-strong"},"card-title":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":18,"lineHeight":1.3,"weight":700,"letterSpacing":"-0.01em"},"phone":{"size":18,"lineHeight":1.3},"color":"ink-strong"},"card-meta":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":14,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.4},"color":"muted"},"cta-title":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":30,"lineHeight":1.2,"weight":800,"letterSpacing":"-0.025em"},"phone":{"size":28,"lineHeight":1.2},"color":"white"},"cta-sub":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":18,"lineHeight":1.45,"weight":500,"letterSpacing":"normal"},"phone":{"size":16,"lineHeight":1.45},"color":"cta-sub"},"cta-button":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":16,"lineHeight":1.2,"weight":700,"letterSpacing":"normal"},"phone":{"size":16,"lineHeight":1.2},"color":"white"},"breadcrumb":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":15,"lineHeight":1.2,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.2},"color":"muted"},"footer":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":14,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.4},"color":"muted"},"chip":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":13,"lineHeight":1.4,"weight":700,"letterSpacing":"normal"},"phone":{"size":13,"lineHeight":1.4},"color":"control-ink"},"avatar":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":17,"lineHeight":1,"weight":700,"letterSpacing":"normal"},"phone":{"size":17,"lineHeight":1},"color":"ink"},"preview-url":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":14,"lineHeight":1.4,"weight":500,"letterSpacing":"normal"},"phone":{"size":14,"lineHeight":1.4},"color":"muted"},"preview-title":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":20,"lineHeight":1.3,"weight":600,"letterSpacing":"normal"},"phone":{"size":20,"lineHeight":1.3},"color":"accent"},"preview-text":{"family":"\"Manrope\",\"Segoe UI\",system-ui,sans-serif","desktop":{"size":15,"lineHeight":1.5,"weight":500,"letterSpacing":"normal"},"phone":{"size":15,"lineHeight":1.5},"color":"ink"}},"spacing":{"page-top":{"desktop":24,"phone":8},"crumb-gap":{"desktop":8,"phone":8},"crumb-icon":{"desktop":8,"phone":8},"crumb-to-title":{"desktop":40,"phone":20},"title-to-answer":{"desktop":24,"phone":20},"answer-to-byline":{"desktop":24,"phone":20},"byline-to-cover":{"desktop":32,"phone":28},"block":{"desktop":40,"phone":32},"p":{"desktop":20,"phone":20},"list-bottom":{"desktop":24,"phone":20},"list-item":{"desktop":12,"phone":12},"list-indent":{"desktop":28,"phone":24},"list-marker":{"desktop":4,"phone":4},"h2-top":{"desktop":36,"phone":32},"h2-bottom":{"desktop":20,"phone":20},"figure-top":{"desktop":28,"phone":28},"figure-bottom":{"desktop":32,"phone":32},"caption":{"desktop":12,"phone":12},"panel-y":{"desktop":24,"phone":20},"panel-x":{"desktop":28,"phone":20},"label":{"desktop":8,"phone":8},"panel-title":{"desktop":16,"phone":16},"toc-top":{"desktop":20,"phone":8},"toc-bottom":{"desktop":12,"phone":8},"toc-x":{"desktop":24,"phone":16},"toc-row":{"desktop":8,"phone":8},"toc-list-top":{"desktop":4,"phone":4},"toc-summary-gap":{"desktop":8,"phone":8},"byline-gap":{"desktop":12,"phone":12},"byline-lines":{"desktop":4,"phone":4},"control-inset":{"desktop":12,"phone":12},"chip-y":{"desktop":4,"phone":4},"chip-x":{"desktop":8,"phone":8},"end-section":{"desktop":64,"phone":48},"end-block":{"desktop":48,"phone":40},"end-title":{"desktop":20,"phone":20},"card-gap":{"desktop":24,"phone":16},"card-inset":{"desktop":16,"phone":16},"card-meta":{"desktop":8,"phone":8},"cta-y":{"desktop":48,"phone":28},"cta-x":{"desktop":64,"phone":24},"cta-gap":{"desktop":40,"phone":24},"cta-sub":{"desktop":8,"phone":8},"cta-button-x":{"desktop":28,"phone":28},"footer-top":{"desktop":24,"phone":20},"footer-bottom":{"desktop":40,"phone":32},"footer-gap":{"desktop":24,"phone":0},"preview-y":{"desktop":20,"phone":20},"preview-x":{"desktop":24,"phone":24},"preview-gap":{"desktop":8,"phone":8},"board-bottom":{"desktop":48,"phone":48}},"dimensions":{"radius-panel":{"desktop":"12px"},"radius-card":{"desktop":"12px"},"radius-cta":{"desktop":"16px"},"radius-button":{"desktop":"12px"},"radius-chip":{"desktop":"6px"},"radius-round":{"desktop":"50%"},"border-hairline":{"desktop":"1px"},"border-focus-width":{"desktop":"2px"},"border-focus-offset":{"desktop":"3px"},"border-underline-offset":{"desktop":"3px"},"border-underline-width":{"desktop":"1px"},"size-touch-target":{"desktop":"44px","phone":"44px"},"size-avatar":{"desktop":"44px","phone":"40px"},"size-play":{"desktop":"60px","phone":"52px"},"size-toc-summary":{"desktop":"52px","phone":"52px"},"size-toc-number":{"desktop":"28px","phone":"28px"},"size-cta-button":{"desktop":"52px","phone":"52px"},"size-logo":{"desktop":"20px","phone":"18px"},"size-card-logo":{"desktop":"36px","phone":"36px"},"size-preview-favicon":{"desktop":"26px","phone":"26px"},"size-preview-width":{"desktop":"600px","phone":"600px"},"figure-plate-pad":{"desktop":"0px","dark":"12px"},"figure-radius":{"desktop":"8px","dark":"14px"},"figure-inner-radius":{"desktop":"8px","dark":"6px"},"layout-column":{"desktop":"680px","phone":"100%"},"layout-wide":{"desktop":"1080px","phone":"100%"},"layout-gutter":{"desktop":"24px","phone":"20px"},"layout-breakpoint":{"desktop":"600px","phone":"600px"},"layout-grid-breakpoint":{"desktop":"900px","phone":"900px"},"layout-related-columns":{"desktop":"3","phone":"1"},"layout-cta-text":{"desktop":"600px","phone":"100%"}},"fonts":[{"family":"Manrope","src":"https://storage.googleapis.com/segmently-assets-prod/fonts/articles/manrope/a30ddcd34970/manrope-latin-wght.woff2","weights":[500,600,700,800]}],"breakpoints":{"phone":600,"grid":900}},"seo":{"description":"How Lose It keeps users motivated through 109 onboarding screens, from the first-screen promise to segmentation, a trial plan and the paywall.","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075704_lose-it-analysis-cover/origin.png"},"topics":["onboarding","paywalls","personalization"],"relatedPins":["yazio-app-onboarding","jtbd","7-key-functions"],"projectId":"gBaBUKeRMqP62FD0C2VU","articleId":"DHeNekeYtp9GD4MN5Boo"},"screens":{"article_screen_lose_it_analysis":{"id":"article_screen_lose_it_analysis","name":"Lose It: Motivating Users for Purchase","tags":["article"],"screenType":"FlexibleLayout","position":{"x":0,"y":0},"content":{"flexibleLayout":{"scrollable":true,"insets":{"top":0,"end":0,"bottom":0,"start":0},"defaultSectionLayout":{"heightKind":"auto","widthKind":"percent","widthValue":100,"maxWidth":680,"sectionHorizontalAlignment":"center"},"sections":[{"id":"crumb","order":10,"kind":"ArticleBreadcrumb","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"page-top","spaceAfter":"crumb-to-title"},"articleBreadcrumbContent":{"items":[{"label":{"en":"Segmently.AI"},"href":"https://www.segmently.ai/"},{"label":{"en":"Articles"},"href":"https://www.segmently.ai/articles"}],"current":{"en":"Library"}}},{"id":"h1","order":20,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"title-to-answer"},"semanticTag":"h1","textContent":{"titleRole":"h1","title":{"kind":"static","translations":{"en":"Lose It: Motivating Users for Purchase"},"appearance":{}}}},{"id":"answer","order":30,"kind":"ArticleShortAnswer","layout":{"heightKind":"auto","surfaceRole":"panel","spaceAfter":"answer-to-byline"},"articleShortAnswerContent":{"label":{"en":"In short"},"text":{"en":"Lose It keeps users motivated through a 109-screen onboarding. The first screen confirms the App Store promise, 53 screens segment users while 47 lift their motivation, a gradual warm-up comes before data collection, push permission is requested only on screen 103, and sign-up is followed immediately by a paywall with a 7-day trial."}}},{"id":"byline","order":40,"kind":"ArticleByline","layout":{"heightKind":"auto","spaceAfter":"byline-to-cover"}},{"id":"b001-p","order":50,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<lnk>@l1</lnk>:"},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629"},"linkOptions":{"l1":{"label":{"en":"Lose It"}}}}}}},{"id":"b002-p","order":60,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"№33 in Health & Fitness, 109 onboarding screens!"},"appearance":{}}}},{"id":"b003-p","order":70,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Downloads - 100K, Revenue - 2M"},"appearance":{}}}},{"id":"b004-fig","order":80,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Line chart of user motivation across Lose It’s 109 onboarding screens, climbing slowly to a peak near screen 95, then easing off"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075504_tild6661-3865-4965-a565-333039393337-screenshot-2024-05-1/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075504_tild6661-3865-4965-a565-333039393337-screenshot-2024-05-1/small.webp"}},"appearance":{}}}}},{"id":"b005-h2","order":90,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"What you can learn"},"appearance":{}}}},{"id":"b006-p","order":100,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Exemplary Welcome screen #F1:"},"appearance":{}}}},{"id":"b007-ul","order":110,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"They promise weight loss on the App Store page → The very 1st screen shows that the user arrives at the right place"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"They remind the user why they should go through all 109 onboarding screens → LOSE IT"},"appearance":{}}},{"variableValue":"item-3","title":{"kind":"static","translations":{"en":"They indicate how the weight-loss goal will be achieved: Track what to eat → Follow calorie budget → Reach your goal"},"appearance":{}}}]}},{"id":"b008-fig","order":120,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Lose It! App Store icon next to the first onboarding screen, which repeats the icon and lists the three steps to the weight-loss goal"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075505_tild3835-3937-4265-a431-636364376661-post1/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075505_tild3835-3937-4265-a431-636364376661-post1/small.webp"}},"appearance":{}}}}},{"id":"b009-ul","order":130,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Personalized onboarding → 53 screens with segmentation (#F2)"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Together with the segmentation, they give important information for USERS. This compensates for the motivation spent on choosing the proposed options → 47 screens aimed at lifting users' motivation #F5_1, #F5_2, #F5_3, #F5_4, #F5_5"},"appearance":{}}}]}},{"id":"b010-fig","order":140,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Lose It motivation screens grouped F5_1 to F5_5: how users see the solution, barriers, life circumstances, expectations, past attempts"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075506_tild3739-3734-4232-b032-613832363663-group-14/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075506_tild3739-3734-4232-b032-613832363663-group-14/small.webp"}},"appearance":{}}}}},{"id":"b011-p","order":150,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Information tailored to the USER's needs:"},"appearance":{}}}},{"id":"b012-ul","order":160,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"This helps maintain motivation during the selection process → 47 screens boosting motivation (#F5)"},"appearance":{}}}]}},{"id":"b013-p","order":170,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Gradual warm-up before data collection: 32 screens!"},"appearance":{}}}},{"id":"b014-ul","order":180,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"They gather essential information to calculate a calorie budget, etc. → 20 screens (#F3)"},"appearance":{}}}]}},{"id":"b015-ul","order":190,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"The Push Notification request is made only after the FULL warm-up, on screen 103"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Pre-Paywall Slimming Plan selection option for product trial (#F6)"},"appearance":{}}}]}},{"id":"b016-p","order":200,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Sign-up is shown at the end followed immediately by the paywall."},"appearance":{}}}},{"id":"b017-p","order":210,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"User segmentation occurs after the warm-up and product trial phase (#F7):"},"appearance":{}}}},{"id":"b018-ul","order":220,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Accurately offering a 7-day trial"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Allowing users to explore the product without being intrusive"},"appearance":{}}}]}},{"id":"b019-fig","order":230,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"End of the Lose It onboarding: the Flexible Weekender plan, the account sign-up screen, then the paywall with a 7-day free trial"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075507_tild3533-3966-4035-a363-613534663362-group-23/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/lose-it-analysis/20260928075507_tild3533-3966-4035-a363-613534663362-group-23/small.webp"}},"appearance":{}}}}},{"id":"b020-ul","order":240,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"This serves as a well-designed strategy example!"},"appearance":{}}}]}},{"id":"b021-p","order":250,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"You can find the full analysis <lnk>@l1</lnk>."},"appearance":{},"templateParams":{"links":{"l1":"https://docs.google.com/spreadsheets/d/1U-7hIIW_i271YPgiyx6_6HTASppWa_u2mYjOR8FVCh4/edit#gid=118555854"},"linkOptions":{"l1":{"label":{"en":"here"}}}}}}},{"id":"takeaways","order":260,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"The first screen repeats the App Store promise of weight loss and shows how the goal will be reached: track what you eat, follow a calorie budget, reach your goal."},{"en":"53 of the 109 screens segment users, and 47 screens give information tailored to their needs, which compensates for the motivation spent on answering."},{"en":"A 32-screen warm-up comes before data collection, and 20 screens then gather what is needed to calculate a calorie budget."},{"en":"The push notification request waits until the warm-up is complete, on screen 103, and a plan selection lets users try the product before the paywall."},{"en":"Sign-up comes at the end and is followed immediately by the paywall, which offers a 7-day trial."}]}},{"id":"related","order":270,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":280,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":290,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933"},{"label":{"en":"Cookie Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933/cookie-policy"}]}}]}}}},"webViewDefaultBackgroundColor":"#F7F8FA","articleRuntime":{"siteOrigin":"https://articles.segmently.ai","byline":{"name":"Leo","jobTitle":"CEO","org":"Segmently Smart Flow","datePublished":"2026-09-28T08:02:40.939Z","dateModified":"2026-09-28T08:02:40.939Z","readingMinutes":2},"related":{"items":[{"alias":"yazio-app-onboarding","title":"YAZIO: One of the Best Onboarding Experiences, but There Is Something to Make It Even Better","url":"https://articles.segmently.ai/yazio-app-onboarding","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/yazio-app-onboarding/20260928075655_yazio-app-onboarding-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/yazio-app-onboarding/20260928075655_yazio-app-onboarding-cover/small.png","description":"A teardown of YAZIO’s 100+ screen onboarding: goal branches, social proof, labor illusion, a four-screen paywall and three things to improve.","topic":"Onboarding","dateModified":"2026-09-28T08:03:09.605Z"},{"alias":"jtbd","title":"JTBD: How a Deep Understanding of Users Improves Onboarding","url":"https://articles.segmently.ai/jtbd","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/jtbd/20260928075710_jtbd-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/jtbd/20260928075710_jtbd-cover/small.png","description":"Use jobs to be done to show how your product solves the user’s problem: subtasks, barriers, contexts, expectations and competitors, shown on Lose It.","topic":"Onboarding","dateModified":"2026-09-28T08:02:32.163Z"},{"alias":"7-key-functions","title":"7 Key Functions of Effective Mobile App Onboarding","url":"https://articles.segmently.ai/7-key-functions","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075657_7-key-functions-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075657_7-key-functions-cover/small.png","description":"Onboarding is the sales assistant of an app: seven functions take a user from the App Store promise to a purchase decision, with app examples for each.","topic":"Onboarding","dateModified":"2026-09-28T08:01:50.278Z"}],"generatedAt":"2026-09-28T08:03:29.327Z"}},"projectAnalytics":{"integrations":[],"consentManagement":{"enabled":false,"bannerText":"We use cookies to improve your experience and analyze site usage.","privacyPolicyUrl":"","defaultConsent":"denied"}}}