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below"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075436_tild3037-3134-4537-b930-663333363237-2023-03-21-125444/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075436_tild3037-3134-4537-b930-663333363237-2023-03-21-125444/small.webp"}},"appearance":{}}}}},{"id":"b027-p","order":320,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<lnk>@l1</lnk> wants the user to remember the app name and icon → the name and icon are bigger."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629"},"linkOptions":{"l1":{"label":{"en":"Lose It!"}}}}}}},{"id":"b028-h2","order":330,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"The same works for a sequence of screens"},"appearance":{}}}},{"id":"b029-p","order":340,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"The user will pay more attention to a screen if it’s different from others in:"},"appearance":{}}}},{"id":"b030-ul","order":350,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"size or color of 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checkmarks"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075437_tild6531-3761-4137-a237-366338666263-2023-02-28-220907/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075437_tild6531-3761-4137-a237-366338666263-2023-02-28-220907/small.webp"}},"appearance":{}}}}},{"id":"b033-p","order":380,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"After 11 similar screens, the <lnk>@l1</lnk> app shows a different one. The screen differs in color, buttons, and UX (multiple choice, ticks on checkboxes, the Continue button). So, the user will remember this screen."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/US/app/id1203637303"},"linkOptions":{"l1":{"label":{"en":"Fabulous"}}}}}}},{"id":"b034-h2","order":390,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"Be careful!"},"appearance":{}}}},{"id":"b035-p","order":400,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Don't break the general context (the message, visuals, etc.) without any particular goal! This causes additional pressure and increases the risk of distorting the meaning of the entire onboarding under the influence of the priming effects (read <lnk>@l1</lnk> to learn more about it)."},"appearance":{},"templateParams":{"links":{"l1":"https://articles.segmently.ai/priming-effect"},"linkOptions":{"l1":{"label":{"en":"this article"}}}}}}},{"id":"b036-fig","order":410,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Evergreen onboarding screens 1 to 7 on a lavender gradient, except screen 2, a white welcome screen with the Evergreen name"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075438_tild3161-3832-4464-a563-386532663536-2023-02-28-221139/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075438_tild3161-3832-4464-a563-386532663536-2023-02-28-221139/small.webp"}},"appearance":{}}}}},{"id":"b037-p","order":420,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example 1: It’s hard to understand why the 2nd screen is visually different. Did they want the user to remember the word “Evergreen”?"},"appearance":{}}}},{"id":"b038-fig","order":430,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Four Flo onboarding screens, each ending in a different button style, from a text link to a small pill and a full-width bar"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075439_tild3562-3330-4433-b632-396334633562-2023-02-28-221617/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075439_tild3562-3330-4433-b632-396334633562-2023-02-28-221617/small.webp"}},"appearance":{}}}}},{"id":"b039-p","order":440,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example 2:"},"appearance":{}}}},{"id":"b040-p","order":450,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"The button for moving further is different on each screen. There is no sensible explanation for this."},"appearance":{}}}},{"id":"b041-fig","order":460,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"The four bottom controls side by side: a Log in text link, a Start my journey pill, a wide Next bar and a small Next pill"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075440_tild3238-3766-4539-b234-643661303839-2023-02-28-221800/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075440_tild3238-3766-4539-b234-643661303839-2023-02-28-221800/small.webp"}},"appearance":{}}}}},{"id":"b042-p","order":470,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Don’t forget to check your UI for the presence of the isolation effect to avoid the unnecessary focus of attention. Taking the priming effect into account, it may significantly influence the whole onboarding process."},"appearance":{}}}},{"id":"b043-p","order":480,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"The conscious use of the isolation effect will allow you to control your users’ attention. So, feel free to apply it with good intentions."},"appearance":{}}}},{"id":"takeaways","order":490,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"Among similar items, people notice the most unusual one first, a reflex that once helped them spot danger."},{"en":"An answer option that stands out, such as the only two-line option or the shortest one, gets picked just because it is different, so all options should share one visual form."},{"en":"Highlighting a word or an element through width, height, font or color directs attention to it, as Intent, Headway, Blinkist and Lose It do."},{"en":"A screen that differs from the ones before it is remembered better, like the Fabulous screen that follows 11 similar ones."},{"en":"Do not break the visual context without a goal: unexplained differences, such as a different button on every screen, add pressure and can distort the meaning of the onboarding."}]}},{"id":"related","order":500,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":510,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":520,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933"},{"label":{"en":"Cookie Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933/cookie-policy"}]}}]}}}},"webViewDefaultBackgroundColor":"#F7F8FA","articleRuntime":{"siteOrigin":"https://articles.segmently.ai","byline":{"name":"Leo","jobTitle":"CEO","org":"Segmently Smart Flow","datePublished":"2026-09-28T08:02:29.276Z","dateModified":"2026-09-28T08:02:29.276Z","readingMinutes":4},"related":{"items":[{"alias":"priming-effect","title":"Priming Effect: Onboarding’s Friend or Enemy?","url":"https://articles.segmently.ai/priming-effect","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075709_priming-effect-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075709_priming-effect-cover/small.png","description":"What users see first shapes how they read what follows: priming on a single screen, across neighboring screens, and why “We won’t spam” backfires.","topic":"Onboarding","dateModified":"2026-09-28T08:02:52.434Z"},{"alias":"labor-illusion","title":"Labor Illusion: How Not to Lose Product Value","url":"https://articles.segmently.ai/labor-illusion","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/labor-illusion/20260928075659_labor-illusion-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/labor-illusion/20260928075659_labor-illusion-cover/small.png","description":"People value what looks like effort, so show the work behind a personalized plan before the paywall, without long or unclear loading screens.","topic":"Onboarding","dateModified":"2026-09-28T08:02:35.100Z"},{"alias":"cognitive-load","title":"Reducing Cognitive Load to Increase App Revenue","url":"https://articles.segmently.ai/cognitive-load","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075703_cognitive-load-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075703_cognitive-load-cover/small.png","description":"Cut the effort users spend recognizing, understanding and acting on each onboarding screen, with good and bad examples from Flo, Woofz and Lose It.","topic":"Onboarding","dateModified":"2026-09-28T08:02:03.182Z"}],"generatedAt":"2026-09-28T08:03:29.327Z"}},"projectAnalytics":{"integrations":[],"consentManagement":{"enabled":false,"bannerText":"We use cookies to improve your experience and analyze site usage.","privacyPolicyUrl":"","defaultConsent":"denied"}}}