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An interesting paywall block:"},"appearance":{}}}]}},{"id":"b027-fig","order":310,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Foodvisor paywall block: 30-day money-back guarantee, the main paywall, a congratulation screen and a discounted special offer with a timer"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/foodvisor-app/20260928075414_tild6265-6132-4933-a632-313632666664-screenshot-2024-09-1/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/foodvisor-app/20260928075414_tild6265-6132-4933-a632-313632666664-screenshot-2024-09-1/small.webp"}},"appearance":{}}}}},{"id":"b028-ul","order":320,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"6.1 Program summary block"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"6.2 Money-back guarantee if not satisfied"},"appearance":{}}},{"variableValue":"item-3","title":{"kind":"static","translations":{"en":"6.3 Paywall"},"appearance":{}}},{"variableValue":"item-4","title":{"kind":"static","translations":{"en":"6.4 Paywall with a discount for those who initially refused"},"appearance":{}}}]}},{"id":"b029-h2","order":330,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"Possible areas for improvement"},"appearance":{}}}},{"id":"b030-ul","order":340,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"1. The progress indicator is visually heavy on the screen (it’s cool, but do we need to know which block it belongs to on every screen?) 💡 An alternative is to show progress before each block with a list of blocks."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"2. The back buttons in the footer attract a lot of attention (maybe they did this because they didn't want to use space in the header due to the heavy progress indicator)."},"appearance":{}}}]}},{"id":"b031-fig","order":350,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Foodvisor footer with a large round back button beside Next, drawing attention away from the main action"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/foodvisor-app/20260928075415_tild6135-3134-4663-b334-383930336364-screenshot-2024-09-1/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/foodvisor-app/20260928075415_tild6135-3134-4663-b334-383930336364-screenshot-2024-09-1/small.webp"}},"appearance":{}}}}},{"id":"b032-ul","order":360,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"3. Could there be more personalization on the paywall?"},"appearance":{}}}]}},{"id":"b033-ul","order":370,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"3.1 On the plan screen, the target weight numbers are hardly noticeable (the main goal?)."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"3.2 On the paywall itself, sell the main goal or the user's expectations that you've already identified, rather than just \"Begin your Foodvisor journey!\""},"appearance":{}}}]}},{"id":"b034-p","order":380,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"You can find the full analysis <lnk>@l1</lnk>."},"appearance":{},"templateParams":{"links":{"l1":"https://docs.google.com/spreadsheets/d/1N68VWakN_0qBh3oE2hT90-Wun2beWij9oMdGhS4ZdOs/edit?gid=79068246#gid=79068246"},"linkOptions":{"l1":{"label":{"en":"here"}}}}}}},{"id":"takeaways","order":390,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"Selling personalization works better when onboarding also addresses why past attempts failed and what sets the product apart."},{"en":"Asking for the goal right after the greeting lets the flow branch, so later screens reuse the user’s own choices."},{"en":"Confirming that each new answer was added to the plan feels like consulting a specialist who asks relevant questions."},{"en":"A progress indicator split into titled blocks keeps progress visible in a long flow, but it can become visually heavy."},{"en":"The paywall should sell the user’s main goal and expectations, not a generic line like “Begin your Foodvisor journey!”"}]}},{"id":"related","order":400,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":410,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":420,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy 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