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If it’s unclear how it relates to the text, it complicates the perception of the main point of the screen."},"appearance":{}}}},{"id":"b030-fig","order":340,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Headway, Bend and I am screens whose images, a cartoon brain, a yoga pose and a drawn hand, have little to do with the text"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075344_tild6432-6563-4961-a633-316435346133-cognitive-4/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075344_tild6432-6563-4961-a633-316435346133-cognitive-4/small.webp"}},"appearance":{}}}}},{"id":"b031-ul","order":350,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"❌ <lnk>@l1</lnk>, <lnk>@l2</lnk>, <lnk>@l3</lnk> use images poorly related to the text. Users expend extra effort to understand:"},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/headway-daily-book-summaries/id1457185832","l2":"https://apps.apple.com/us/app/stretching-flexibility-bend/id1513988468","l3":"https://apps.apple.com/us/app/i-am-daily-affirmations/id874656917"},"linkOptions":{"l1":{"label":{"en":"Headway"}},"l2":{"label":{"en":"Bend"}},"l3":{"label":{"en":"I am"}}}}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"What is depicted in the picture?"},"appearance":{}}},{"variableValue":"item-3","title":{"kind":"static","translations":{"en":"How are the picture and text related?"},"appearance":{}}}]}},{"id":"b032-p","order":360,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>2.2 Signaling Principle - help the user focus on information by highlighting important details.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b033-fig","order":370,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Me+, Blinkist and a third app highlight key words in color or bold, such as 3X, 96%, 15 mins and Energetic, to draw the eye"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075345_tild6335-6562-4165-b666-303832643330-cognitive-5/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075345_tild6335-6562-4165-b666-303832643330-cognitive-5/small.webp"}},"appearance":{}}}}},{"id":"b034-p","order":380,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"👍 Use arrows or circles around information (the Isolation Effect also helps)."},"appearance":{}}}},{"id":"b035-p","order":390,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>2.3 Space Optimization - place related objects next to each other: picture and text, question and answer, etc. (seems obvious, but examples clarify).</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b036-fig","order":400,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Woofz shelter question and a fasting app weight question, each with a picture or explanation between the question and its answers"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075347_tild3530-3362-4863-b265-313539383666-cognitive-6/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075347_tild3530-3362-4863-b265-313539383666-cognitive-6/small.webp"}},"appearance":{}}}}},{"id":"b037-p","order":410,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"❌ Bad Example: Explanation/picture between question and answer increases the chance the user will forget the question’s essence by the time they reach the answers (question and answers are not perceived as a whole)."},"appearance":{}}}},{"id":"b038-fig","order":420,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo fertile-window question with the answers directly below it, and an astrology app date-of-birth screen with the picker under its note"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075348_tild3863-3331-4062-b965-633536613134-cognitive-7/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075348_tild3863-3331-4062-b965-633536613134-cognitive-7/small.webp"}},"appearance":{}}}}},{"id":"b039-p","order":430,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"👍 Good Example: When the question is next to the answers, they are perceived as a whole, making it easier to respond."},"appearance":{}}}},{"id":"b040-p","order":440,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>2.4 Time Optimization - achieved by simultaneously showing related information.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b041-p","order":450,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"This helps the brain understand WHAT should be perceived as a whole → that’s why animations should be used (not just to look pretty)."},"appearance":{}}}},{"id":"b042-fig","order":460,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Woofz “Does your pet pull on a leash?” screen: pick Yes or No, then tap Continue, one extra action per question"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075349_tild3363-3336-4266-b636-356361613261-cognitive-8/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075349_tild3363-3336-4266-b636-356361613261-cognitive-8/small.webp"}},"appearance":{}}}}},{"id":"b043-p","order":470,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"❌ Bad Example: <lnk>@l1</lnk> forces the user to:"},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/woofz-puppy-and-dog-training/id1532020050"},"linkOptions":{"l1":{"label":{"en":"Woofz"}}}}}}},{"id":"b044-p","order":480,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"1. Select one option in a single-choice list."},"appearance":{}}}},{"id":"b045-p","order":490,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"2. Click the Next button."},"appearance":{}}}},{"id":"b046-p","order":500,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Clicking the Next button is an extra action (considering there are six such screens, cognitive load increases sixfold)."},"appearance":{}}}},{"id":"b047-fig","order":510,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Lose It! yes-or-no question about past weight-loss attempts, where tapping an answer moves straight to the next screen"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075350_tild3532-3862-4332-b338-373863366165-cognitive-9/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075350_tild3532-3862-4332-b338-373863366165-cognitive-9/small.webp"}},"appearance":{}}}}},{"id":"b048-p","order":520,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"👍 Good Example: In the <lnk>@l1</lnk> app the user automatically proceeds to the next screen after selecting an option."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629"},"linkOptions":{"l1":{"label":{"en":"Lose It!"}}}}}}},{"id":"b049-p","order":530,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Different display or interaction patterns with information (Next buttons, colors, and fonts)"},"appearance":{}}}},{"id":"b050-fig","order":540,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Weight entry screen with a BMI scale where the number picker sits below the Continue button, an unintuitive input layout"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075351_tild3832-6631-4261-a466-333436653262-cognitive-10/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075351_tild3832-6631-4261-a466-333436653262-cognitive-10/small.webp"}},"appearance":{}}}}},{"id":"b051-p","order":550,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"❌ Input method is not intuitive: a picker under the CONTINUE button."},"appearance":{}}}},{"id":"b052-fig","order":560,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"“What's your weight?” screen with a ruler-style slider that looks like a scale, so the input feels familiar"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075352_tild3839-3534-4964-b436-306264323463-cognitive-11/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075352_tild3839-3534-4964-b436-306264323463-cognitive-11/small.webp"}},"appearance":{}}}}},{"id":"b053-p","order":570,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"👍 Good Example: Associative patterns reduce cognitive load: the weight entry screen looks like scales."},"appearance":{}}}},{"id":"b054-h2","order":580,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"3. Helping Users Make Decisions and Implement Them"},"appearance":{}}}},{"id":"b055-p","order":590,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"After the user recognizes and understands the information, they must decide whether to invest further efforts."},"appearance":{}}}},{"id":"b056-p","order":600,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Users need to:"},"appearance":{}}}},{"id":"b057-ul","order":610,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Believe that the information received increases their chance of achieving their goal with your product."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Understand what they need to do next."},"appearance":{}}},{"variableValue":"item-3","title":{"kind":"static","translations":{"en":"Be able to do it."},"appearance":{}}}]}},{"id":"b058-p","order":620,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>3.1 Segmentation</b> - branch the onboarding logic for all significant segments, as it is difficult to choose messages that suit all segments well. People of different ages, genders, and education levels can perceive the same information very differently."},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b059-fig","order":630,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flow diagram: traffic splits by goal into segment-specific screens, a shared plan-loading screen, then a paywall tailored to each segment"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075353_tild6665-3165-4330-b563-633132303536-group-1560/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075353_tild6665-3165-4330-b563-633132303536-group-1560/small.webp"}},"appearance":{}}}}},{"id":"b060-p","order":640,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>3.2 Use familiar UX patterns for the user,</b> ensuring that elements with the same functions remain consistent throughout the onboarding."},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b061-fig","order":650,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo’s “Are you pregnant?” question branching to three different next screens, laid out as a flow in an onboarding editor"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075354_tild6237-3130-4537-a632-616134333365-screenshot-2024-05-2/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/cognitive-load/20260928075354_tild6237-3130-4537-a632-616134333365-screenshot-2024-05-2/small.webp"}},"appearance":{}}}}},{"id":"b062-p","order":660,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"👍 Good Example: Flo clarifies the user’s life circumstances and goals: pregnancy management, self-care, conceiving, and shows relevant information, collects necessary data depending on the user’s choice"},"appearance":{}}}},{"id":"b063-p","order":670,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"P.S. Carefully conserve the user’s cognitive resources until they believe your product is good enough to pay for."},"appearance":{}}}},{"id":"takeaways","order":680,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"People find it hard to process more than 5–7 items at once, so remove unnecessary elements or split an overloaded screen into several."},{"en":"Keep text short and easy to read, and make images and videos large, without small details or motion that distracts from the message."},{"en":"Every element on a screen should serve one purpose: an image unrelated to the text, or a picture between a question and its answers, adds effort."},{"en":"Remove extra actions: Lose It moves to the next screen as soon as an option is selected, while Woofz makes users tap Next on every such screen."},{"en":"Branch the onboarding for significant segments and keep UX patterns consistent, because the same message is perceived differently by different people."}]}},{"id":"related","order":690,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":700,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":710,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933"},{"label":{"en":"Cookie Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933/cookie-policy"}]}}]}}}},"webViewDefaultBackgroundColor":"#F7F8FA","articleRuntime":{"siteOrigin":"https://articles.segmently.ai","byline":{"name":"Leo","jobTitle":"CEO","org":"Segmently Smart Flow","datePublished":"2026-09-28T08:02:03.182Z","dateModified":"2026-09-28T08:02:03.182Z","readingMinutes":5},"related":{"items":[{"alias":"onboarding-tactics","title":"Onboarding Tactics: Reduce the Complexity of Each Action on a Single Screen","url":"https://articles.segmently.ai/onboarding-tactics","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/onboarding-tactics/20260928075705_onboarding-tactics-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/onboarding-tactics/20260928075705_onboarding-tactics-cover/small.png","description":"A five-point checklist for reducing the complexity of each onboarding screen, applied to a redesign of the InPulse heart-rate question.","topic":"Onboarding","dateModified":"2026-09-28T08:02:46.708Z"},{"alias":"isolation-effect","title":"Isolation Effect: How to Control Users’ Attention","url":"https://articles.segmently.ai/isolation-effect","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075708_isolation-effect-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/isolation-effect/20260928075708_isolation-effect-cover/small.png","description":"We notice the odd item out first: how the isolation effect steers taps and attention in onboarding, with Intent, Headway, Blinkist and Fabulous.","topic":"Onboarding","dateModified":"2026-09-28T08:02:29.276Z"},{"alias":"priming-effect","title":"Priming Effect: Onboarding’s Friend or Enemy?","url":"https://articles.segmently.ai/priming-effect","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075709_priming-effect-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/priming-effect/20260928075709_priming-effect-cover/small.png","description":"What users see first shapes how they read what follows: priming on a single screen, across neighboring screens, and why “We won’t spam” backfires.","topic":"Onboarding","dateModified":"2026-09-28T08:02:52.434Z"}],"generatedAt":"2026-09-28T08:03:29.327Z"}},"projectAnalytics":{"integrations":[],"consentManagement":{"enabled":false,"bannerText":"We use cookies to improve your experience and analyze site usage.","privacyPolicyUrl":"","defaultConsent":"denied"}}}