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Asks why the user came.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b028-fig","order":330,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo “Are you pregnant?” question with three answers, from “No, but I want to be” to “Yes, I am”"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075322_tild3039-3864-4163-a437-643766396539-9/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075322_tild3039-3864-4163-a437-643766396539-9/small.webp"}},"appearance":{}}}}},{"id":"b029-p","order":340,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>3. 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Uses social proof with many successful cases for each goal.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b034-fig","order":390,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo social proof screen: “7.8 million+ users got pregnant while tracking their ovulation with Flo”"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075326_tild3238-3932-4230-a364-396662623031-screenshot-2024-06-0/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075326_tild3238-3932-4230-a364-396662623031-screenshot-2024-06-0/small.webp"}},"appearance":{}}}}},{"id":"b035-p","order":400,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>6. Uses social proof with a large number of 5-star ratings.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b036-fig","order":410,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo social proof screen with user reviews about getting pregnant around “Over 6 million 5 star ratings”"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075327_tild6561-3237-4364-b330-313837383164-screenshot-2024-06-0/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075327_tild6561-3237-4364-b330-313837383164-screenshot-2024-06-0/small.webp"}},"appearance":{}}}}},{"id":"b037-p","order":420,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>7. Increases motivation through the actualization of the user's current context, gathering excellent information for user segmentation.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b038-fig","order":430,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo “Why are you tracking your cycle?” question: the chosen answer expands with “Got it! We’ll give you accurate period predictions”"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075328_tild3034-6665-4134-b532-356235336462-12-1/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075328_tild3034-6665-4134-b532-356235336462-12-1/small.webp"}},"appearance":{}}}}},{"id":"b039-p","order":440,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>8. Provides a small tip-explanation immediately after the user’s choice, leading to the A-ha moment.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b040-fig","order":450,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Three Flo questions where the selected answer expands into a short tip: why you track your cycle, how soon you want a baby, how you feel"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075329_tild3265-6463-4536-a232-396131373932-group-67/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075329_tild3265-6463-4536-a232-396131373932-group-67/small.webp"}},"appearance":{}}}}},{"id":"b041-p","order":460,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Examples:"},"appearance":{}}}},{"id":"b042-p","order":470,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"“How are you feeling? Trying to conceive can be an exciting but often overwhelming time — so we're checking in.”"},"appearance":{}}}},{"id":"b043-p","order":480,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– Excited to be on this journey!"},"appearance":{}}}},{"id":"b044-p","order":490,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– A bit unsure or unprepared"},"appearance":{}}}},{"id":"b045-p","order":500,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"“How soon do you want to get pregnant?”"},"appearance":{}}}},{"id":"b046-p","order":510,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– As soon as possible"},"appearance":{}}}},{"id":"b047-p","order":520,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– I'm not in a rush - I'm here to learn more"},"appearance":{}}}},{"id":"b048-p","order":530,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"“Why are you tracking your cycle?”"},"appearance":{}}}},{"id":"b049-p","order":540,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– To know when my period is coming"},"appearance":{}}}},{"id":"b050-p","order":550,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– To know if my cycle or symptoms are normal"},"appearance":{}}}},{"id":"b051-p","order":560,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"– To improve my sex life"},"appearance":{}}}},{"id":"b052-h3","order":570,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h3","textContent":{"titleRole":"h3","title":{"kind":"static","translations":{"en":"Clue"},"appearance":{}}}},{"id":"b053-fig","order":580,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clue goal block: the full date of birth first, then a screen that prepares the tracking request, then the goal choice"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075330_tild3162-3566-4831-b266-303739633366-group-70/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075330_tild3162-3566-4831-b266-303739633366-group-70/small.webp"}},"appearance":{}}}}},{"id":"b054-p","order":590,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>1. Requests the full date of birth (an action that requires great trust).</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b055-fig","order":600,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clue “When were you born?” picker asking for the full date: day, month and year"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075331_tild6336-3166-4735-a331-343636333665-screenshot-2024-05-2/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075331_tild6336-3166-4735-a331-343636333665-screenshot-2024-05-2/small.webp"}},"appearance":{}}}}},{"id":"b056-p","order":610,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>2. Prepares the user for the advertising data request on a separate screen (an approach I prefer over Flo’s).</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b057-fig","order":620,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clue “Help us spread the word” screen explaining activity tracking, followed by the system tracking prompt"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075332_tild3464-6538-4663-b061-386434666537-group-69/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075332_tild3464-6538-4663-b061-386434666537-group-69/small.webp"}},"appearance":{}}}}},{"id":"b058-p","order":630,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>3. Only then asks for the user’s goal.</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b059-fig","order":640,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":320},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clue “What would you like to do?” with four modes: track period, try to conceive, follow pregnancy, track perimenopause"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075333_tild6261-6237-4137-b165-336666343133-screenshot-2024-05-2/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075333_tild6261-6237-4137-b165-336666343133-screenshot-2024-05-2/small.webp"}},"appearance":{}}}}},{"id":"b060-p","order":650,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Clue does not increase user motivation through social proof, context relevance, or functional tasks, nor does it reveal the A-ha moment through small tips."},"appearance":{}}}},{"id":"b061-h2","order":660,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"4. Information collection without which the service cannot be provided"},"appearance":{}}}},{"id":"b062-h3","order":670,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h3","textContent":{"titleRole":"h3","title":{"kind":"static","translations":{"en":"Flo"},"appearance":{}}}},{"id":"b063-fig","order":680,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Flo data questions on period dates, birth control, health conditions and discharge, each followed by a fact or a reassuring screen"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075334_tild3335-3936-4263-a330-386461613830-screenshot-2024-06-0/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075334_tild3335-3936-4263-a330-386461613830-screenshot-2024-06-0/small.webp"}},"appearance":{}}}}},{"id":"b064-ul","order":690,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Combines questions with social proof or useful facts, creating the feeling of a consultation with a friendly expert."},"appearance":{}}}]}},{"id":"b065-h3","order":700,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h3","textContent":{"titleRole":"h3","title":{"kind":"static","translations":{"en":"Clue"},"appearance":{}}}},{"id":"b066-fig","order":710,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clue data questions: last period start date, average cycle length and a period reminder setup"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075335_tild3636-3731-4236-b630-623165316665-screenshot-2024-06-0/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/clue-vs-flo/20260928075335_tild3636-3731-4236-b630-623165316665-screenshot-2024-06-0/small.webp"}},"appearance":{}}}}},{"id":"b067-ul","order":720,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Asks for information quite dryly."},"appearance":{}}}]}},{"id":"b068-h2","order":730,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"5. 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