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Specifies clients’ goals and collects info without which the service cannot be provided."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/carb-manager-keto-diet-tracker/id410089731"},"linkOptions":{"l1":{"label":{"en":"Carb Manager"}}}}}}},{"id":"b025-fig","order":300,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Carb Manager goals question, then current weight, goal weight, sex and height: the data the app needs to build a plan"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075302_tild3765-3264-4333-b231-333731323438-3/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075302_tild3765-3264-4333-b231-333731323438-3/small.webp"}},"appearance":{}}}}},{"id":"b026-p","order":310,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Methods to uncover users’ needs👇"},"appearance":{}}}},{"id":"b027-p","order":320,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"✅ Inquiring about the purpose behind downloading the app"},"appearance":{}}}},{"id":"b028-p","order":330,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"✅ Asking relevant questions that are crucial for delivering the service"},"appearance":{}}}},{"id":"b029-p","order":340,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>Benefits</b>👇"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b030-ul","order":350,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Tailoring specific questions to different segments"},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Separate segments are more effectively motivated for subsequent actions (such as preparing for the final purchase)"},"appearance":{}}}]}},{"id":"b031-h2","order":360,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"F4. Guiding Users to the Right Place"},"appearance":{}}}},{"id":"b032-p","order":370,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Effective onboarding goes beyond mere assistance; it’s about precisely guiding users to what they specifically need in your app, based on their preferences identified in step 3. The aim is to create an onboarding process that is straightforward, directly leading users to their desired features or services without overwhelming them with extraneous details."},"appearance":{}}}},{"id":"b033-p","order":380,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"By doing so, we reduce cognitive load and increase user satisfaction. Overloading users with too much information at once can be counterproductive, as it may complicate their journey and lead to frustration or disengagement."},"appearance":{}}}},{"id":"b034-p","order":390,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example: <lnk>@l1</lnk> — #22 in Lifestyle, The Perfect Implementation of #F4"},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/bumble-dating-app-meet-date/id930441707"},"linkOptions":{"l1":{"label":{"en":"Bumble: Dating & Friends App"}}}}}}},{"id":"b035-fig","order":400,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Bumble sign-in screen, then the profile setup screens, then a suggested match right after onboarding ends"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075303_tild6631-3464-4630-b130-623932636431-1jvbcngohxqn9-cpjspi/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075303_tild6631-3464-4630-b130-623932636431-1jvbcngohxqn9-cpjspi/small.webp"}},"appearance":{}}}}},{"id":"b036-p","order":410,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"✅ Complete profile setup during onboarding → Immediately after onboarding, a match is suggested"},"appearance":{}}}},{"id":"b037-h2","order":420,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"F5. Demonstrating Problem-Solving Abilities to Boost User Motivation"},"appearance":{}}}},{"id":"b038-p","order":430,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"An effective onboarding process goes beyond basic functionality — it should clearly demonstrate how your app directly addresses the specific problems and concerns of the user. This includes showcasing ease of use, quality, price, and relevance. By effectively communicating how your app solves these problems, you not only provide a solution but also significantly boost the user’s motivation to make a purchase. It’s about creating a clear connection in the user’s mind between their needs and how your app meets these needs, ultimately leading them to see the value in investing in your solution."},"appearance":{}}}},{"id":"b039-p","order":440,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"I will write a separate article on what factors increase user motivation, based on data grounded in psychology and neurophysiology of perception, attention, and motivation."},"appearance":{}}}},{"id":"b040-p","order":450,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example: <lnk>@l1</lnk> — #22 in Health & Fitness."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629"},"linkOptions":{"l1":{"label":{"en":"Lose It"}}}}}}},{"id":"b041-fig","order":460,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":578},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Lose It! screen “This will be easier than taking notes” answering concerns with 34 million foods, no mental math and an NIH study"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075304_tild6239-3830-4339-b662-396238613637-5/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075304_tild6239-3830-4339-b662-396238613637-5/small.webp"}},"appearance":{}}}}},{"id":"b042-p","order":470,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"✅ Address concerns about the app’s difficulty, quality, price, and relevance to specific tasks, etc."},"appearance":{}}}},{"id":"b043-h2","order":480,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"F6. Enabling Immediate Benefit Before Offering Trials"},"appearance":{}}}},{"id":"b044-p","order":490,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"In onboarding, it’s crucial to provide users with immediate value, even before suggesting a trial of your product or service. Aim to offer a tangible solution or partial resolution to their problem right from the start. This approach helps users directly experience the benefits your app offers, enhancing their understanding of its value in their lives. It’s about delivering a quick win that showcases the effectiveness of your app, thereby setting the stage for a more committed engagement through a trial offer."},"appearance":{}}}},{"id":"b045-p","order":500,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example: <lnk>@l1</lnk> — №72 in Health & Fitness, 8 onboarding screens"},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/calorie-counter-mynetdiary/id287529757"},"linkOptions":{"l1":{"label":{"en":"MyNetDiary"}}}}}}},{"id":"b046-p","order":510,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Smart Pre-Paywall Strategy:"},"appearance":{}}}},{"id":"b047-fig","order":520,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom","maxWidth":578},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"MyNetDiary Daily Calorie Budget before the paywall: 1,362 calories a day to lose half a kilo a week and reach 55 kg by Oct 21, 2022"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075305_tild3164-3662-4466-a638-343961653062-6/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075305_tild3164-3662-4466-a638-343961653062-6/small.webp"}},"appearance":{}}}}},{"id":"b048-p","order":530,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"✅ Customized Planning Before Payment Prompt: Before guiding users to the Paywall, MyNetDiary doesn’t just ask for payment; it provides them with a tailored plan, outlining the timeline to achieve their weight loss goals. This approach is not just about setting expectations; it’s about building trust and commitment."},"appearance":{}}}},{"id":"b049-p","order":540,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>Key Benefits:</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b050-ul","order":550,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Addressing Doubts: By presenting a clear plan, MyNetDiary addresses potential user doubts about the feasibility of achieving their weight loss goals within a specific timeframe."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Personalized Journey: Users have the option to choose a weight loss pace that suits them, making the journey feel more personalized and achievable."},"appearance":{}}},{"variableValue":"item-3","title":{"kind":"static","translations":{"en":"Goal-Oriented: Creating a well-defined goal enhances user motivation. It fosters the impression that their success is just a payment away, thus encouraging them to proceed with the subscription."},"appearance":{}}}]}},{"id":"b051-p","order":560,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Through this thoughtful onboarding strategy, MyNetDiary not only demonstrates its understanding of users’ needs but also effectively aligns its service with their personal goals, enhancing the likelihood of conversion."},"appearance":{}}}},{"id":"b052-h2","order":570,"kind":"Text","layout":{"heightKind":"auto","spaceBefore":"h2-top","spaceAfter":"h2-bottom"},"semanticTag":"h2","textContent":{"titleRole":"h2","title":{"kind":"static","translations":{"en":"F7. Evaluating User Motivation for Tailored Actions"},"appearance":{}}}},{"id":"b053-p","order":580,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"After onboarding, assess the user’s level of engagement to determine the next steps, whether it’s encouraging a purchase or allowing more time for exploration."},"appearance":{}}}},{"id":"b054-p","order":590,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Example: <lnk>@l1</lnk> — demonstrates a crucial aspect of user engagement: assessing motivation and planning subsequent steps."},"appearance":{},"templateParams":{"links":{"l1":"https://apps.apple.com/us/app/clover-period-tracker-calendar/id1423628793"},"linkOptions":{"l1":{"label":{"en":"Clover Period Tracker"}}}}}}},{"id":"b055-fig","order":600,"kind":"Media","layout":{"heightKind":"auto","spaceBefore":"figure-top","spaceAfter":"figure-bottom"},"mediaContent":{"kind":"Image","appearance":{"scaleMode":"scaleAspectFit"},"alt":{"en":"Clover goal choice: the cycle and pregnancy goals lead to the plan paywall, while the Premium health goal opens a Switch to Premium offer"},"content":{"image":{"translations":{"en":{"original":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075306_tild3539-3366-4364-a366-363165366366-7/origin.webp","small":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/7-key-functions/20260928075306_tild3539-3366-4364-a366-363165366366-7/small.webp"}},"appearance":{}}}}},{"id":"b056-p","order":610,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"Implementing a Thoughtful Strategy: The app’s approach underlines the importance of:"},"appearance":{}}}},{"id":"b057-ul","order":620,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Evaluating Purchase Readiness: Offering a purchase option to those who seem ready and motivated."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Allowing Deliberation: Giving users time to familiarize themselves with the app, ensuring they remember it when they’re ready to commit."},"appearance":{}}}]}},{"id":"b058-p","order":630,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"<b>Advantages of This Method:</b>"},"appearance":{},"templateParams":{"labels":{"b":{"fontWeight":700}}}}}},{"id":"b059-ul","order":640,"kind":"BulletList","layout":{"heightKind":"auto","spaceAfter":"list-bottom"},"optionsListContent":{"selectionMode":"browse","columnLayout":"oneCol","itemLayout":"Title","items":[{"variableValue":"item-1","title":{"kind":"static","translations":{"en":"Capturing a Broader Audience: By not rushing every user to purchase, Clover avoids alienating potential users who might need more time before deciding."},"appearance":{}}},{"variableValue":"item-2","title":{"kind":"static","translations":{"en":"Customized Offers: Pricing and promotions can be tailored based on the assessed level of user motivation, enhancing the chances of conversion."},"appearance":{}}}]}},{"id":"b060-p","order":650,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"This nuanced approach in onboarding allows Period Tracker — Clover to cater to a diverse user base, recognizing that not every user is on the same path or timeline in their decision-making process. By balancing the urgency of sales with user readiness, they create a more user-centric experience, ultimately leading to higher engagement and satisfaction."},"appearance":{}}}},{"id":"b061-p","order":660,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"In upcoming publications, we will explore strategies and tactics to design an onboarding process aligned with the USER’S goals, ensuring a seamless and engaging journey from the storefront to loyal usage."},"appearance":{}}}},{"id":"b062-p","order":670,"kind":"Text","layout":{"heightKind":"auto","spaceAfter":"p"},"textContent":{"subtitleRole":"body","subtitle":{"kind":"static","translations":{"en":"P.S. The best test to determine whether you have a good onboarding process is to imagine that your product is not digital, but rather a service or a physical product you’re selling offline, and your onboarding is a real conversation with a customer who walks into your physical store — Does your onboarding resemble a conversation between a knowledgeable sales consultant and the customer?"},"appearance":{}}}},{"id":"takeaways","order":680,"kind":"ArticleTakeaways","layout":{"heightKind":"auto","surfaceRole":"panel","spaceBefore":"block"},"articleTakeawaysContent":{"heading":{"en":"Key takeaways"},"items":[{"en":"An App Store page is an opaque shop window, so the first onboarding screen should confirm the promise that made the user download the app."},{"en":"Asking why users came lets you segment them and motivate each segment separately."},{"en":"Guide each user straight to what they need, as Bumble does by suggesting a match right after the profile is set up."},{"en":"A tailored plan before the paywall, like MyNetDiary’s weight-loss timeline, gives users value before you ask them to pay."},{"en":"After onboarding, assess motivation: offer the purchase to users who are ready and give the others time, as Clover does."}]}},{"id":"related","order":690,"kind":"ArticleRelated","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleRelatedContent":{"heading":{"en":"Readers also read"},"limit":3}},{"id":"cta","order":700,"kind":"ArticleCta","layout":{"heightKind":"auto","maxWidth":1080,"surfaceRole":"cta-band","spaceBefore":"end-block"},"articleCtaContent":{"title":{"en":"Build Segment‑Aligned Funnel in 15 minutes"},"sub":{"en":"Analyze audience → Design flows → Create funnel"},"button":{"label":{"en":"Get Started"},"href":"https://www.segmently.ai/"}}},{"id":"footer","order":710,"kind":"ArticleFooter","layout":{"heightKind":"auto","maxWidth":1080,"spaceBefore":"end-section"},"articleFooterContent":{"brand":{"en":"Segmently.AI"},"copyright":{"en":"Copyright 2026"},"links":[{"label":{"en":"Terms and Conditions"},"href":"https://www.iubenda.com/terms-and-conditions/22414933"},{"label":{"en":"Privacy Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933"},{"label":{"en":"Cookie Policy"},"href":"https://www.iubenda.com/privacy-policy/22414933/cookie-policy"}]}}]}}}},"webViewDefaultBackgroundColor":"#F7F8FA","articleRuntime":{"siteOrigin":"https://articles.segmently.ai","byline":{"name":"Leo","jobTitle":"CEO","org":"Segmently Smart Flow","datePublished":"2026-09-28T08:01:50.278Z","dateModified":"2026-09-28T08:01:50.278Z","readingMinutes":7},"related":{"items":[{"alias":"jtbd","title":"JTBD: How a Deep Understanding of Users Improves Onboarding","url":"https://articles.segmently.ai/jtbd","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/jtbd/20260928075710_jtbd-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/jtbd/20260928075710_jtbd-cover/small.png","description":"Use jobs to be done to show how your product solves the user’s problem: subtasks, barriers, contexts, expectations and competitors, shown on Lose It.","topic":"Onboarding","dateModified":"2026-09-28T08:02:32.163Z"},{"alias":"users-motivation","title":"How User Motivation Affects Onboarding Goals","url":"https://articles.segmently.ai/users-motivation","imageUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/users-motivation/20260928075707_users-motivation-cover/origin.png","thumbnailUrl":"https://api.segmently.ai/assets/projects/gBaBUKeRMqP62FD0C2VU/cli-assets/articles/users-motivation/20260928075707_users-motivation-cover/small.png","description":"Check whether an onboarding goal is attainable with B. 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